Caffeine & Co started in 2022 with a vision: To transform the tea culture in Pakistan to coffee, one cup at a time. Since then, there's no looking back as we all have seen massive shifts in this dynamic. As the popularity of coffee grows world-wide, Pakistan catches on as we observe the trend of coffee shops popping up in the past 24 months at a seriously rapid pace.
What have we done to promote this change?
Over the past years, apart from importing quality coffee beans of renowned brands like Costa Coffee, Illy, Starbucks, etc. we have dealt in Dolce Gusto Pods, Nespresso Capsules, Syrups, Teas, Confectionery that we think pairs well with coffee, Barista Tools, Mugs, Cups, Flasks, Frappe Mixes, Instant Coffees, Coffee Mixes & much more! We learned that there is no local brand in Pakistan that is catering to this niche. Then we started this journey of making Caffeine & Co the local brand that provides a one stop solution to all coffee needs - whether for a coffee enthusiast at home, a coffee station in an office or for a cafe or restaurant.
Locally Roasted Coffee Beans
We launched our House Blend Whole beans in August 2023 and the response was quite overwhelming! We worked day in day out to find the perfect mix of different origins, the best roasting level for each origin and the overall composition that hits right on spot. Then we added Single Origin Colombia, Brazil & Ethiopia to our mix and later launched a 100% Arabica Signature Blend on popular customer demand. All our beans are freshly roasted each week and we take pride in saying that our beans, once they reach our customers, are the freshest ones you'll find in Pakistan. Specialty grade beans, roasted by highly trained & professional roast-masters, freshly roasted in small batches, de-gassed, carefully packed and delivered all over Pakistan. You can find our Coffee Beans here.
The Syrup Scene: Elevating Coffee with Flavor
The next challenge was developing local syrups that were not only at par with popular imported brands but also price competitive. With the likes of Monin & Torani dominating the syrups market in Pakistan, achieving this was not an easy feat. After weeks of laboratory trials, tasting sessions, flavoring tweaks, we introduced our first three flavors, Vanilla, Hazelnut & Caramel. Made with premium quality imported natural flavors, our syrups catalog increased from 3 to 21 gradually where we added some interesting coffee syrups like Marshmallow & Creme Brulé and some best selling mocktail syrups like Blueberry & Passion Fruit. Caffeine & Co Syrups are being delivered all over Pakistan to flavored coffee lovers, cafes and some restaurants. Our entire Syrups range is listed here.
Cafe Style Frappe at Home? Why not!
The growing trend & demand of Frappes at coffee houses got us thinking how can our customers make a cafe styled Frappe at home at a lower price with same or better quality. For this, one have to understand how a Frappe is made, or rather, should be made. In comes a Frappe Mix: a mixture of milk powder, sugar and flavorings that when blended with ice, creates thick creamy texture. This defines what a Frappe really is. Some might say you can replicate this using ice-cream, but we disagree! Frappe is different from a milk-shake; and to replicate this Greek Styled Coffee at home is now possible with Caffeine & Co's Frappe Mix. From best sellers like Vanilla, Caramel and Chocolate, we later on introduced Hazelnut, Red Velvet & Matcha. The recipe is simple and explained in this video. All our Frappe range is listed here.
How We Sauced It Up!
When it comes to fancy artisan coffees, premium flavors like Pistachio, Biscoff come into play along with high quality chocolates and caramel profiles. Caffeine & Co started with 3 basic sauce flavors; Chocolate Fudge, Caramel & Dark Chocolate. With the world-wide trend of Dubai Viral Chocolate, the demand for Pistachio sauce hit the market hard. We developed a Pistachio Sauce that was just the right consistency for coffees, frappes, topping on cheesecakes or waffles, using in baking recipes or enjoying it as it is! Made with top notch quality pistachios and minimal food flavors, our Pistachio sauce became an overnight sensation. After this success, we introducing a range of Gourmet sauces: Biscoff, Bueno & Raffaello. Looking for Sauces to enhance your coffee game? Caffeine & Co sauces are made with real ingredients that will elevate your daily dose. All sauces are listed here.
The Daily Grind: Nespresso & Dolce Gusto
For people who want quality coffee but due to the rapid paced lifestyle can't brew fresh beans, we have an easy way out in form of coffee pods and capsules. Caffeine & Co Dolce Gusto Pods come in 6 Variants: Espresso, Espresso Intenso, Cappuccino, Latte Macchiato, Caffe Latte & Americano. Get your daily coffee fix in press of a button using any Dolce Gusto Machine. All available pods listed here. Our Nespresso Range consists of our House Blend and Single Origin Colombia. For Nespresso capsules, we are using freshly roasted coffee, filling the capsules here in Pakistan; so it's safe to say that Caffeine & Co Nespresso Capsules are the freshest capsules you'll find in Pakistan! All available capsules listed here.
And we are just getting started! There's a long way to go from here! Stay tuned! Till then, Happy Brewing!